Lovuee was rebranded for 2016 Fall / Winter by Soyee Kweon, who is originally from Seoul, South Korea. The brand name “Lovuee” is the shortened words “Love you, Ee.” Ee is the last two letters of the designer’s name; it also is the suffix used with someone’s name to indicate friendliness.
Lovuee believes that its clothes, created from “positive inspiration,” have a power like lucky charms to encourage the wearers with the good vibes of their maker.
After graduate of Parsons the New School for Design NY, Soyee designs in her own way, playing with textures and creating unique details. Lovuee’s fun and funky clothes are carefully made with fine materials such as fur, wool, cashmere, and silk.